Personal & Business Branding - Presenting Yourself Professionally Online
It is a fact that in business a positive image is important - It can really make a difference to being hired, having your services booked, or your product taken seriously.
So why is it that so many business profiles I see are presented with images which are no better than selfies?
If you are an entrepreneur trying to appeal to a young market, and you have a product which appeals to people who can relate to that selfie, you may feel that it is absolutely ok not to invest in a professional portrait, and you may even see it as an unecessary or outdated idea. Or you may feel a professional portrait is not needed because your target audience is only interested in your qualifications/products/personality.
But are either of the above reasons, valid? Maybe, but…
There is a very good reason why most successful people avoid being photographed in social situations and favour professional photography. This is the same reason why the rich and famous loathe paparazzi-style photographs! In addition to the obvious invasion of privacy, the images are unprofessional and, quite frankly, awful!
Think about the last time you saw a profile image which gave you a negative feeling about the person trying to sell their business to you, or an online presence with mainly text and bad images which was not informative and felt too boring or unprofessional to be of interest.
We all know this happens, far too often, but the solution is so very simple…
No Business Too Small
It makes no difference whether you are a sole trader working as a plumber, a self-employed fitness trainer, hairdresser, author, solicitor, an entrepreneur with a small to medium business, or you may be seeking a better job and putting yourself forward for employement - Nowadays the likelyhood is that you have a business profile on LinkedIn, Facebook, Instagram, and other online platforms, where your target audience can freely access your information.
If you do have a photograph on your profile, which has not been professionally styled, have a look at it and answer these questions with absolute honesty:
Does it show you in your best light?
Do you look professional, as someone who can be taken seriously?
Does it reflect your professional standards?
Is it relevant to the product or service you are offering?
Most of all: Would you (honestly) hire someone with a similar online presence?
If the answer to any of the above is “no” then your online presence can (and possibly should) be improved, regardless of the nature or size of your business and profession, and I would urge you to very seriously consider booking a professional Personal & Business Branding Photo Session.
Let Me Help You Get It Right!
Styling Your Personal & Business Photo Session - It’s Your Call!
You may be thinking that you don’t want/need “all that fuss” because what you do is quite straight forward and you don’t want to go to the trouble of having a full styled Photo Session: “Just put me in front of a white backdrop, please” - That’s ok. I can do that!
Or you may want more than simple headshots and would like to show more of your personality in the photographs, as well as bringing in elements of what you do - That’s ok too!
This is why I book a full style consultation with my clients, prior to the Photo Session date.
You will walk into your Photo Session already knowing how it will progress, and I will know exactly what you are looking for in terms of the look you want to achieve.
“You Are Your Business”
- Invest In Your Image!
The bottom line is that whether we like it or not people judge our business, at least initially, on appearances. Our website, our business profile, our shop front.
The old addage “First impressions count” is alive and well in your personal life as well as your business, and I feel strongly that WE are the business. We are the people our clients will deal with. If they feel we are not professional, from the first time they see us, they will go elsewhere!
The quality of what we offer, very often, becomes second to the way we are perceived and to how we present ourselves!
The Personal & Business Branding Photo Session price is £275 and includes:
A pre-session consultation to discuss styling
A 2 to 3 hours Photo Session In Studio, or On Location within 5 miles of Nuneaton
Hair Styling and Make Up, if required
My edit of your images
In person image viewing
Permission to use images you purchase for both your business and personal use, in print and online.
Business Branding Image Package:
During your viewing you will be able to select a Business Branding Package which contains both prints and their digital copies.
Please be aware that you will not own the copyright of the images but will be given written permission to use these for business, online and in print, for promotional purposes. If you would like to discuss this issue, please feel free to call me before booking your Photo Session.
Are Your Ready To Book, or Want to Find Out More?
You can call me on 07824 312561 or you may wish to book a Telephone Call Back Enquiry, via the below scheduler and I will be happy to get in touch at a date and time which is best for you.
Alternatively, click here to email me.
Andrea de Gabriel